58.Health & Wellness Tourism

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58.Health & Wellness Tourism

 

 

CATEGORY: Spa Massage – 500 Courses

COURSE NUMBER: 58

FEES: 555/- INR only

CERTIFICATE VALIDITY: Lifetime

CERTIFICATES DELIVERY: In 48 hours

Syllabus

List of Contributors ix
Preface xiii
Part 1: History, defi nitions, and scope 1
1 Introduction 3
2 Historical overview 21
3 Contemporary defi nitions 39
4 Leisure, lifestyle, and tourism 61
5 Typologies of health and wellness tourism 83
6 An international and regional analysis 105
Part 2: Managing and marketing health and
wellness tourism 131
7 Demand, motivations, and profi les 133
8 Planning and development 155
9 Managing destinations and sites 177
10 Reaching customers 203
11 Product development 229
12 Conclusions: The future of health and
wellness tourism 251
Part 3: Operational and management issues 277
Case studies
1 Heritage of spa and health tourism in Russia 285
Petroune, I. & Yachina, E.
2 The Health Spa Resort Rogaška Slatina returning to
its past glory 291
Lebe, S.

3 Regeneration of an historic spa town:
A case study of spa in Belgium 295
Smith, M.
4 Vidago and Pedras Salgadas spas, the revival of a tourism
attraction or a marketing technique for beverages? 301
Joukes, V.
5 The Luigiane thermal baths: A tool for deseasonalization
of the tourist demand in Calabria (Italy) 307
Ferrari, S.
6 Hotel Herttua – Spa and rehabilitation centre in
Eastern Finland 313
Tuohino, A. & Kangas, H.
7 S ã o Pedro do Sul thermal centre: Between health
and wellness tourism 319
Gustavo, N.
8 Case ‘Healing Hills and Wellness in Luxury’ 325
Castermans-Godfried, I.
9 Peninsula Hot Springs: A new spa tourism
experience ‘ Down Under ’ 329
Laing, J.
10 Using wellness elements for branding an exclusive
image of tourism sites in the north of Israel 335
Gelbman, A.
11 Ayurvedic health tourism in Kerala, India 341
Hannam, K.
12 Hot springs in Japanese domestic and
international tourism 345
Rátz, T.
13 CHI Spa at The Shangri-La ’ s, Sabah, Malaysia: Its philosophy
and management concept – ‘journey of experiences’ 351
Chan, J.
14 Case study: The Big Chill festival, England,
United Kingdom 357
Laws, C.
15 The growing Yoga community in the Netherlands:
How Yoga is becoming a lifestyle product including
tourism activities 361
Gerritsma, R.
16 Medical tourism in India: A case study of Apollo Hospitals 367
George, B.
17 The use of spas by meetings participants: The case of the
United States 373
Davidson, R.
Bibliography 377
Index 393

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