2.Spa Management

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2.Spa Management

 

 

CATEGORY: Spa Massage – 500 Courses

COURSE NUMBER: 02

FEES: 555/- INR only

CERTIFICATE VALIDITY: Lifetime

CERTIFICATES DELIVERY: In 48 hours

Syllabus

Executive Summary………………………………………………………………………………………………………………….i
I. Introduction …………………………………………………………………………………………………………………… 1
II. The Challenge of Spa Management in Today’s Spa Industry ………………………………………………….. 5
A. Historical and socioeconomic context for the management “talent gap” ……………………………. 5
B. Understanding the specific management workforce challenges in the spa industry ……………… 7
C. Envisioning a new approach for spa management workforce development………………………… 9
III. The Spa Management Workforce System: Current & Future Spa Management Employees……… 11
A. What makes a good spa manager/director? ………………………………………………………………… 12
B. Key job responsibilities and skills of a spa manager/director…………………………………………… 16
C. Career pathways for becoming a spa manager/director…………………………………………………. 24
D. Hiring challenges and skills gaps among spa managers/directors…………………………………….. 31
E. Looking to the future: Spa management hiring and skills challenges on the horizon …………… 34
IV. The Spa Management Workforce System: Educational Programs & Training Providers………….. 37
A. School-based degree programs …………………………………………………………………………………. 39
B. Continuing education providers…………………………………………………………………………………. 65
C. Availability of educational and training materials………………………………………………………….. 79
V. The Spa Management Workforce System: Spa Businesses & Industry Leaders ………………………. 83
A. Provision of on-the-job training in spa businesses…………………………………………………………. 86
B. Approaches for human resource development in spa businesses…………………………………….. 92
VI. Recommendations for Improving the Spa Management Workforce System…………………………. 103
A. Encouraging skills development among current/future spa management personnel…………. 103
B. Engaging schools and training providers……………………………………………………………………. 104
C. Encouraging investment in human resource development among spa companies……………. 106
Appendix A: List of Global Spa Management-Related Degree Programs at Univ., Coll., & Schools…….. 109
Appendix B: List of Global Spa Management Continuing Education & Training Providers ……………….. 115
Appendix C: ISPA “Body of Knowledge” for Spa Management Professionals………………………………… 119
Appendix D: List of Spa Management-Related Books and Educational Materials Available……………… 127
Appendix E: Survey Methodology …………………………………………………………………………………………. 135
Acknowledgements…………………………………………………………………………………………………………….. 137

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