18.Global Spa Industry

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18.Global Spa Industry

 

 

CATEGORY: Spa Massage – 500 Courses

COURSE NUMBER: 18

FEES: 555/- INR only

CERTIFICATE VALIDITY: Lifetime

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Syllabus

List of Contributors xiii
List of Figures xxiii
List of Tables xxv
Part 1 Planning 1
1 Spas, wellness and human evolution 3
Marc Cohen
2 American and European spa 26
Mary Tabbachi
3 The spa industry in Asia 41
Michael Loh
4 Spa industry benchmarking 53
Julie Garrow
5 Trends in the global spa industry 66
Susie Ellis
Part 2 Profit 85
6 Business plans for ‘ state of the art ’ spas 87
Andrew Gibson
7 Spa feasibility: Steps and processes 110
Richard Dusseau and Mathew W. Brennan
8 Spa design, development and construction 130
Sean O’Connor

9 SPA chain operations: the experience of
the Mandara Group, a division of Steiner
Leisure Limited 151
Jeff Matthews and Donna Wells
10 The emergence of a new global luxury
business model: a case study of the spa at
the Mandarin Oriental 171
Ingo Schweder

Part 3 Product 189
11 Branding and spas 191
Samantha Foster
12 Spa retail 208
Mark Wuttke and Marc Cohen
13 Product development 221
Geraldine Howard and Guy Vincent
14 Wellness technologies and related products 237
Marc Cohen
15 Spa marketing 258
Pete Ellis

Part 4 Planet 279
16 Built environment-spa design 281
Peter Remedios
17 Environmental responsibility in the spa
industry: a business perspective 297
Russell Arthur Smith
18 Environmental and Social Benchmarking 303
Melinda Watt and Ben Bayada
19 Water requirements, water quality and
related technologies 317
Daryl P Stevens and David Cunliffe
20 Spas and sustainability 344
Marc Cohen and Sonu Shivdasani

Part 5 People 361
21 Spas and the future leadership climate 363
Anna Bjurstam and Marc Cohen
22 Human resource management in spas: staff
recruitment, retention and remuneration 377
Marc Cohen and Daniella Russell
23 Spa-related education and training 394
Dieter Buchner, Alison Snelling and Marc Cohen
24 Traditional knowledge and spas 414
Gerard Bodeker and Gemma Burford
25 Ethics and values 432
Gerard Bodeker
Conclusion 446
Gerard Bodeker and Marc Cohen
Index 449

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